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Best Place to Buy Formula Online in 2024

We’re a generation of convenience and this is the case for almost everything we buy and why should baby essentials be any different at all. Well, they shouldn’t!

So whether you want the convenience of knowing you’ll never run out of formula or you just don’t want to go to the store and instead would rather snuggle up with your newborn and enjoy every second, ordering your formula online is the way to go.

Another benefit is that it could actually save you money by bulk-buying formula online or through subscription services. Either way, we’re going to show you the best places to buy formula online so you can make your own informed decision.

As parents, especially when there’s a newborn in the house, things tend to get forgotten or overlooked. It’s understandable and completely normal.

So how many times have you forgotten to mention to your significant other that you need formula, forgot to add it to your shopping list, or even walked down the aisle in a sleep-deprived daze and never put it in the cart? We have all done it.

I certainly have and then you get home go to make a bottle, and low and behold there’s no formula left.

You then have to pack everything back into the car and go back to the store even when all you want to do is feed your baby and get them down for a nap so you too can catch up on some much-needed sleep!

Well, a solution to your problem may well be to order your formula online. It’s convenient, can save you money, and can save you from having to relive that stressful ‘no formula in the house’ day ever again.

There are a few different ways in which you can purchase formula online. Firstly, you could just visit the website of your favorite store, place an order with them for what you would usually purchase, and then just wait for it to be delivered.

If you have stores that you’re familiar with, this may be the best option for you. Many of these stores even offer the option to buy your usual formula in bulk which they do not offer for in-store purchases. This will in fact save you money.

Buying Formula in Bulk Online

There are a few things that you’ll need to ensure before you start buying formula in bulk. Firstly, you’ll need to ensure that the formula you’re using is suitable for your little one and that there are no signs that it doesn’t agree with them.

It’s no good ordering a huge amount of formula only to find out that it’s making your little one fussy and gassy. It’ll then more than likely go to waste.

Secondly, you need to make sure that you’re happy to purchase online in bulk and that you’re happy with the online company that you decide to go with and the quality of the formula they are supplying you.

Online Subscription Formula

A subscription service works in a similar way to bulk buying your formula. It’s still far more convenient than having to go through those ‘I forgot to buy formula days’ and it’s easier than dragging your newborn and all that goes with them to the store.

woman making baby's milk

It also takes away the stress of ensuring that you have enough formula to last ‘X’ amount of time before you return to the store. This is especially important when your baby goes through those growth spurts and just eats all day long.

So how does a subscription service work? Well, all you need to do is to set a schedule of how much formula you want and how often you want this to be delivered.

And then each month that amount will arrive promptly at your home. So, it’s convenient. You usually save money on these types of subscription services too.

There are a few downsides that you need to take note of and that’s if you’re not going through the formula as quickly as you thought you were but forget to change the schedule you could end up with a huge overbuy of formula.

There’s also the danger as with bulk buying that your baby could suddenly need to switch formulas for many reasons.

The one good thing with a subscription service is that you can normally cancel at any time and the most that you’d probably waste is around a month or less of formula.

Related Reading: 5 Uses for Expired Baby Formula

Where To Buy Baby Formula Online

These are the mainstream places that you can purchase the baby formula in bulk. For most people, they’re familiar names that you more than likely have some shopping experience with already so are comfortable purchasing from them.


Enfamil is one of the most well-known baby formula brands and has been around for over 70 years.

It’s the number one brand that pediatricians recommend and offers a vast range of formulas to suit almost every baby from lactose-free to Gentlease which is designed to help babies who are gassy or fussy.

They also have a great online ordering experience with discounted bundles, bulk ordering discounts and now they also offer to pay by installments. 

If you sign up for the Enfamil Family, you’ll also receive vouchers and coupons, free samples of their formula, and many other little treats.

2. Amazon

This is an online retailer that everyone is familiar with. This is one of the best options for buying baby formula online.

It’s even better if you have an Amazon Prime account, as you can take advantage of those deals that other parents may not be eligible to.

This also includes their super fast shipping which is great for things like baby formula that you might need straight away. 

Amazon also offers some great subscription services for you to get repeat orders with a discount applied. Any discount that you can get on the baby formula is a good thing as the cost can run up very quickly.

Do note that subscriptions, bulk ordering, and prime delivery are not available on every formula on Amazon. But if you take a look, there are some really good deals available.

woman using online shopping

A good example of this is the Similac Advance Infant Formula (pack of 6) which is available as a one-off purchase with free delivery. It would cost around $97 for a six-pack of 12.4 oz cans.

Using as a subscribe and save option, you can save either 5% or 15% on repeat deliveries. It would then cost you around $92 that is with the 5% discount. This particular deal is not available on Prime so delivery may be a little longer.

You can opt for it to be delivered every 2 or 3 weeks or monthly, depending on what schedule you actually set. This is one of the regular formulas from Similac. It has OptiGRO which contains DHA, Lutein, and vitamin E.

Another good deal is Love and Care Sensitive Non-GMO (pack of 6) which is available as a one-off purchase with free delivery. The cost is around $69 but with Prime, you could save an additional 20%.

With the subscribe-and-save option, you could save either 5% or 15% taking the price down to $65 on those repeat deliveries and again you set the schedule either 2, or 3 weekly or monthly, whatever suits your needs.

This is a great formula from one of the less known brands. It’s a formula for sensitive little ones and has reduced lactose for fussiness and gas.

It contains the same nutritional support as all formulas do and will provide your little one with a complete feed from 0-12 months.

3. Target

For many parents, Target provides a one-stop-shop for everything they need. And I don’t just mean baby essentials, it offers a full shopping experience where you will most likely be able to get everything you need under one roof.

Now add to this that they have an online ordering option that gives added convenience especially to sleep-deprived parents. The online ordering system that Target has is far beyond just adding items to your cart and checking out. 

Target now offers three options for delivery. These include a curbside pickup where you can order everything that you need on the Target app and your groceries will be brought to your car and its free.

You can also order ahead of time for pickup inside the store and there is a same-day delivery option also available. All these options have been designed to make your shopping convenient and they certainly do that if you have little ones with you.

Target also offers a Target Red Card which offers you discounts, exclusive offers, and benefits such as money off your shopping, and free shipping to mention a few.

This is one of the many formulas stocked by Target that are currently on offer. Their current offer is “buy 2, get a $10 gift card” but this is only with same day order services.

Enfamil NeuroPro contains a blend of MFGM and DHA which are ingredients mainly found in breastmilk. Its ingredients are also non-GMO which gives parents that peace of mind that they are giving their baby the best possible start in life.

It’s $35.99 for a 28.3oz container. This product is also available in ready to use bottles and other sized containers. But are currently not part of the offer mentioned above.

4. Sam’s Club

This is similar to both Target and Amazon. It offers free delivery on many of its items and you’re getting far more than just being able to get your baby essentials delivered.

sam's club

They offer home, electronics, home essential, and a health and beauty department. Sam’s Club has the option of signing up for their club which provides you with perks and benefits such as discounts and offers.

You may not find that baby formula is cheaper and there are limited offers available but it does offer the convenience of free delivery and they do offer a pick-up service to.

Although, you would need to check the availability for your particular area. As well as the more well-known brands they also stock a generic brand formula called Member’s mark.

This formula is considerably cheaper than brands such as Similac or Enfamil so it may offer you a more affordable option. 

Where To Buy Organic Baby Formula Online

Many parents are looking for the best option for their little ones and they believe that this is by providing them with organic baby formula.

These organic formulas can be quite difficult to get hold of in local stores and online. But there are online stores that specialize in all things organic and this includes baby formula. Thrive Market is one of these stores and it is a co-op style, online retailer.


They stock a variety of organic brands including:

Where To Buy European Organic Formula Online

European formula is regulated by The European Commission in the same way that the FDA regulates US formula.

There are a few differences between them both in the requirements and nutrients that you may need to consider before choosing a European formula for your baby.

One of the main differences you’ll have to consider is that European baby formula comes in different stages and isn’t all suitable for babies 0-12 months as US baby formula is.


They offer free shipping for all orders over $50 and they also offer many other delivery options to suit your needs and pocket. They also offer a subscription service for most of their formulas and save 15% on the price.


They carry the following brands of organic European baby formula:


Little bundle scores really highly on lots of aspects that you would expect from an online store. But one of the best things about them is their thoughtful and effective shipping and returns policy.

All orders over 50% are shipped free of charge and arrive in 1-5 business days depending on where you live. They also offer overnight delivery on many of their products, so if you need your formula in a rush they can still get it to you in time. 

As a parent how many times have you been caught out when buying formula in bulk and then your little one has an adverse reaction to it and it all goes to waste. I certainly have!

But Little Bundle has also thought of this and they offer a Baby Satisfaction Guarantee on their formulas.

So if your little one has an adverse reaction to the formula that you have purchased, you just need to let them know within 21 days and they will work with you to find a formula that works.

But the best bit is they will provide you with a store credit equivalent to one single box of the formula you purchased. This allows you to try a different formula for free without actually having to purchase an entire box.

They also offer a subscription service on selected products meaning that you will get:

  • 5% ongoing discount throughout your subscription
  • Guaranteed product shipped out to you every month – never run out of formula again
  • A flexible subscription that you can change or cancel at any time.

They stock a range of organic European formulas such as:

  • HiPP
  • Holle
  • Huggable
  • Lebenswert.

4. HolleHippos

As their name suggests, these guys specialize in selling top-quality European baby formula brands such as HiPP and Holle. They carry one of the biggest product ranges we have ever seen.

They stock HiPP Dutch, HiPP German, and Holle formulas. They also carry other formula brands such as HiPP French, Lebenswert, and Topfer.


As well as specialty and hypoallergenic formulas such as goat’s milk brands NANNYcare and Kabrita, and even the vegan rice protein-based Bebe MANDORLE formulas.

They offer free shipping to the US and advise that most orders should arrive within 1 to 3 business days which is good delivery time. But they do not offer an overnight delivery service.

They also offer discounts for bulk orders and for parents of multiples. If you’re in the San Diego area, Holle HiPPos offers special pricing for pick-up orders.

The Final Thought

Whatever reason you have for buying formula online, we have provided you with a range of options covering standard formula, European formula, and organic.

Whichever option you decide and whatever the reason be, if it makes your job as a parent a little easier, we’re all for it. It can only have a positive effect on your life as a busy parent.